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One of my favorite professors… April 22, 2009

Filed under: Uncategorized — mattie121 @ 8:28 pm

As my college career is coming to an end, I would like to thank all the professors in the school of Journalism and Broadcasting. I cannot even begin to express my gratitude for everything that they have done for me as a student and as a person.
In particular, I have to thank Gina Noble. I am taking her Advanced PR class right now and I love it! Each class I learn about a new Apple Mac computer program. Not only do I enjoy becoming more computer savvy, but I also get to add these newly acquired skills to my resume. I encourage all students to take this class, because with this economy right now, being proficient in Adobe Indesign and Photoshop might be the difference between getting the job or not.
This class is so wonderful because Gina takes her time with each student to make sure they understand the lesson of the day. Each assignment and project can be added to our portfolio to show potential employers, so not only are we learning things but we get to show it off to people too. Last week, Gina scheduled a speaker from OSU Career Services to come and talk to us about resumes. I would say half the class has already made appointments with the speaker to work on our resumes in further detail.
I also love Gina’s willingness to listen to students. She will be the first to admit that she does not know everything and if a student knows something about a particular program, they need to raise their hand and share the information with her and the rest of the class. Some professors like to talk the whole class time just to hear themselves talk. Or they like to pretend that they know everything and their students are brainless and could not possibly teach them anything they do not already know.
Even though my class is at 10:30 am, I still look forward to the class every time. It is nice to learn information that is imperative to know right now for PR people. But more importantly, is it nice to know that this professor cares about us and is willing to help us both in and out of the classroom.

 

Internships are a MUST these days

Filed under: Uncategorized — mattie121 @ 8:28 pm

If I could give one piece of advice to incoming college students, freshmen and sophomores, it would be get at least two internships before graduating. With this economy, you need to separate yourself from the rest of the pack. Employers value actual work experience more than a student’s GPA. I have also discovered the more experience you have under your belt the more likely your employer will start you out at a higher salary. Why you make ask. If an employer sees that you spent your summer working for a company or organization instead of partying with your friends, it shows them you are a serious and responsible person that can be trusted. It also shows the employer that you already have skills and they will not have to take time out of their day to train you. Finally, an employer can quickly contact your references from your internship to find out if you are a reliable candidate and let’s face it, one rave review can get you that interview if not the lead for the job you want.
Bottom line, so many people have college degrees and being members of several societies are groups just doesn’t get the employer’s attention any more. It is all about the internships! Good luck!

 

SHOCKER: PR Professionals Know What Ethics Are!

Filed under: Uncategorized — mattie121 @ 8:26 pm
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By: Mattie Walker and Cathleen Williams

PR professionals commonly are labeled biased, untrustworthy manipulators of information about their clients’ practices and business transactions. Many outsiders feel that PR professionals manipulate certain situations to make their clients seem innocent of wrongdoing.

Being in the PR community, we know that this is anything but true. As an industry we are constantly striving to be open and honest with our communities by diligently practicing proactive methods.

During this time of global economic struggle, it is important for our industry to remain honest and punctual with any information of a company’s news to ensure our credibility with the masses.

The International Public Relations Association Code of Conduct and PRSA are the two leading organizations providing a framework of ethical practices for PR professionals to follow.

Another incentive to remain ethical is the hounding media coverage these days. They make it necessary and imperative to remain truthful. Eventually, deception will be made public and is often times more damaging to a company’s image and credibility than the original story.

Although it is part of our job to be biased towards our clients and defend their practices, our industry has made it a priority to be skillful enough to achieve this without comprising our ethics and morals.

PR is vital to a company’s survival. As students who are about to graduate and enter another phase of the PR industry, we have the knowledge and capabilities to behave ethically and will do our part to keep the industry moving in a direction that both internal and external audiences respect.

 

Half Way Through My Last Semester March 24, 2009

Filed under: #jb4520 — mattie121 @ 2:59 am

Oklahoma State University is more than half way through its spring semester. And for me, that means I have six weeks of classes left of my college career. So far, I have learned more than I thought possible about social media in Bill Handy’s class. I used to not want to be a part of all the new social media Web sites out there. I had my e-mail and Facebook, I was content. But now I am an active user of Twitter, Youtube, I have my resume posted at visualcv.com and I love my new G-Mail account.

I have to thank Bill for making us sign up to these sites. Social media has taken the PR industry by storm and it’s better to jump on the band wagon now then later. Every agency or firm is on Facebook, Myspace and Twitter and if they’re not, then they are behind. Now a days,  a computer can be a person’s link to the the outside world and the Internet is how they obtain most of their knowledge about a company. So if the company is not available through certain media Web sites, they can forget about expanding their following or clientele. Since I have been applying for jobs, I have noticed that being social media savvy is a huge plus. Again, thank you Bill. I’d say in three years tops, it will be a requirement for a public relations graduate to obtain social media knowledge.

I look forward to the second half of this semester and know I will continue to gain experience as well as become comfortable with more aspects of social media.

 

Flip

Filed under: #jb4520 — mattie121 @ 2:38 am

A couple of weeks ago in Social Media, our professor showed us another way to make ourselves more visible to potential employers. The new in-demand camera is called the Flip. It’s roughly the size of a Blackberry and relatively cheap. Apparently you can film something wherever and from there send it to your e-mail or upload it to a Web site in a matter of minutes.

We did a test run with Bill and Max, a fellow student. They recorded a four minute conversation about Max’s Web site, his skills and what he hopes to do once he graduates. Then, Bill showed us how simple it is to upload the video to the Internet and poof, you have a version of your resume online for all to see. Not even 10 years ago job seekers sent their resumes to companies via mail. Now its e-mail and posting resumes online that can include portfolios, previous works and even pictures/videos of yourself.  

As an upcoming graduate, I have sent my resume via e-mail to numerous companies and I have my resume on Monster.com as well as VisualCV.com. It is simple enough to do and I think now a days it is imperative to do. Bill showing us about the Flip camera is just one more way we can show off our talents to employers and let’s face it with the competition today, a person must use every tool there is to broadcast themselves and their talent.

 

Apple never ceases to amaze me March 3, 2009

Filed under: Uncategorized — mattie121 @ 9:11 pm
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I have recently seen Apple’s commercials advertising their latest Macbook. The basis of this Mac’s appeal is how Eco-friendly it is. According to Apple’s commercial and Web site, the Mac’s aluminum and glass enclosure is so advanced, it is completely recyclable. And is so efficient, it runs on the quarter of the power of a single light bulb. Also it’s made without harmful toxins that are made with other computers like mercury.

I am the owner of an HP. I cannot complain at all. I have had it for two years, no problems whatsoever and I am pretty fond of it. However, I will admit that Apple has the coolest gadgets and I am envious of my roommates who both own Macs. Apple always seems to be one step ahead of everyone else. The IPOD, who doesn’t love it? I could not workout without mine. The iphone, the only thing I can say bad about it is that AT&T has a lock on it for two more years, so I am forced to wait. And here it is, just further proof the Apple rules the electronic world with this savvy and Eco-friendly Mac. It will only be a matter of time before copycats come out with their versions just like the Zune  vs. the IPOD or Blackberry’s new touch screen vs. the iphone.

The more I think about it, it’s not just that Apple’s products are easy to use and let’s admit it, pretty to look at, it’s how they market themselves. The stores are pristine clean. The commercials are simple and to the point but with a subtle coolness factor. AND before one of the products is debut, everyone and their mom is talking about it! People are lined up outside their stores eagerly waiting to be one of the first owners. As public relations senior, I would love to be apart of that marketing department.

I would like to take this opportunity to say bravo Apple for once again making the masses go “ohhh” and “awww.” I cannot wait to see what you come out with next.

 

THE Expo March 2, 2009

Filed under: Uncategorized — mattie121 @ 3:12 am
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Oklahoma State had its very own communications networking expo this past Thursday. I think it went wonderfully and I can only hope the JB school will hostat least one or two a year. This expo was organized by two JB students. Not only did they successfully organize this event they did it despite the university’s negative endorsement. I never got the full story about why OSU did not want a “networking expo” taking place without their consent. Apparently some OSU officials felt the students would conduct themselves in a manner unbecoming. And let me just say, that yes as a PR senior actively seeking a job I would act horribly in front of potential employers, professors and my fellow students. (hint the sarcasm)

Anyways, I want to congratulate the two students who created this event that benefitedso many of us. I tried to make my way to all the tables. Every company representative that I spoke with was excited to be there and gave very helpful advice. I went to OSU’s career fair at the beginning of January and hardly found employers that were seeking public relations/marketing professionals. It was so awesome to be at this expo surrounded by representatives that were looking for communication specialists. I felt much more comfortable and eager to talk with people at the expo.

Last but certainly not least, I would like to brag on my fellow Journalism and Broadcasting peers on our excellent and stylish attire. I have always said it and Thursday was further proof that we our the best -dressed major at the university. 🙂