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One of my favorite professors… April 22, 2009

Filed under: Uncategorized — mattie121 @ 8:28 pm

As my college career is coming to an end, I would like to thank all the professors in the school of Journalism and Broadcasting. I cannot even begin to express my gratitude for everything that they have done for me as a student and as a person.
In particular, I have to thank Gina Noble. I am taking her Advanced PR class right now and I love it! Each class I learn about a new Apple Mac computer program. Not only do I enjoy becoming more computer savvy, but I also get to add these newly acquired skills to my resume. I encourage all students to take this class, because with this economy right now, being proficient in Adobe Indesign and Photoshop might be the difference between getting the job or not.
This class is so wonderful because Gina takes her time with each student to make sure they understand the lesson of the day. Each assignment and project can be added to our portfolio to show potential employers, so not only are we learning things but we get to show it off to people too. Last week, Gina scheduled a speaker from OSU Career Services to come and talk to us about resumes. I would say half the class has already made appointments with the speaker to work on our resumes in further detail.
I also love Gina’s willingness to listen to students. She will be the first to admit that she does not know everything and if a student knows something about a particular program, they need to raise their hand and share the information with her and the rest of the class. Some professors like to talk the whole class time just to hear themselves talk. Or they like to pretend that they know everything and their students are brainless and could not possibly teach them anything they do not already know.
Even though my class is at 10:30 am, I still look forward to the class every time. It is nice to learn information that is imperative to know right now for PR people. But more importantly, is it nice to know that this professor cares about us and is willing to help us both in and out of the classroom.

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Internships are a MUST these days

Filed under: Uncategorized — mattie121 @ 8:28 pm

If I could give one piece of advice to incoming college students, freshmen and sophomores, it would be get at least two internships before graduating. With this economy, you need to separate yourself from the rest of the pack. Employers value actual work experience more than a student’s GPA. I have also discovered the more experience you have under your belt the more likely your employer will start you out at a higher salary. Why you make ask. If an employer sees that you spent your summer working for a company or organization instead of partying with your friends, it shows them you are a serious and responsible person that can be trusted. It also shows the employer that you already have skills and they will not have to take time out of their day to train you. Finally, an employer can quickly contact your references from your internship to find out if you are a reliable candidate and let’s face it, one rave review can get you that interview if not the lead for the job you want.
Bottom line, so many people have college degrees and being members of several societies are groups just doesn’t get the employer’s attention any more. It is all about the internships! Good luck!

 

SHOCKER: PR Professionals Know What Ethics Are!

Filed under: Uncategorized — mattie121 @ 8:26 pm
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By: Mattie Walker and Cathleen Williams

PR professionals commonly are labeled biased, untrustworthy manipulators of information about their clients’ practices and business transactions. Many outsiders feel that PR professionals manipulate certain situations to make their clients seem innocent of wrongdoing.

Being in the PR community, we know that this is anything but true. As an industry we are constantly striving to be open and honest with our communities by diligently practicing proactive methods.

During this time of global economic struggle, it is important for our industry to remain honest and punctual with any information of a company’s news to ensure our credibility with the masses.

The International Public Relations Association Code of Conduct and PRSA are the two leading organizations providing a framework of ethical practices for PR professionals to follow.

Another incentive to remain ethical is the hounding media coverage these days. They make it necessary and imperative to remain truthful. Eventually, deception will be made public and is often times more damaging to a company’s image and credibility than the original story.

Although it is part of our job to be biased towards our clients and defend their practices, our industry has made it a priority to be skillful enough to achieve this without comprising our ethics and morals.

PR is vital to a company’s survival. As students who are about to graduate and enter another phase of the PR industry, we have the knowledge and capabilities to behave ethically and will do our part to keep the industry moving in a direction that both internal and external audiences respect.