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SHOCKER: PR Professionals Know What Ethics Are! April 22, 2009

Filed under: Uncategorized — mattie121 @ 8:26 pm
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By: Mattie Walker and Cathleen Williams

PR professionals commonly are labeled biased, untrustworthy manipulators of information about their clients’ practices and business transactions. Many outsiders feel that PR professionals manipulate certain situations to make their clients seem innocent of wrongdoing.

Being in the PR community, we know that this is anything but true. As an industry we are constantly striving to be open and honest with our communities by diligently practicing proactive methods.

During this time of global economic struggle, it is important for our industry to remain honest and punctual with any information of a company’s news to ensure our credibility with the masses.

The International Public Relations Association Code of Conduct and PRSA are the two leading organizations providing a framework of ethical practices for PR professionals to follow.

Another incentive to remain ethical is the hounding media coverage these days. They make it necessary and imperative to remain truthful. Eventually, deception will be made public and is often times more damaging to a company’s image and credibility than the original story.

Although it is part of our job to be biased towards our clients and defend their practices, our industry has made it a priority to be skillful enough to achieve this without comprising our ethics and morals.

PR is vital to a company’s survival. As students who are about to graduate and enter another phase of the PR industry, we have the knowledge and capabilities to behave ethically and will do our part to keep the industry moving in a direction that both internal and external audiences respect.

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Apple never ceases to amaze me March 3, 2009

Filed under: Uncategorized — mattie121 @ 9:11 pm
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I have recently seen Apple’s commercials advertising their latest Macbook. The basis of this Mac’s appeal is how Eco-friendly it is. According to Apple’s commercial and Web site, the Mac’s aluminum and glass enclosure is so advanced, it is completely recyclable. And is so efficient, it runs on the quarter of the power of a single light bulb. Also it’s made without harmful toxins that are made with other computers like mercury.

I am the owner of an HP. I cannot complain at all. I have had it for two years, no problems whatsoever and I am pretty fond of it. However, I will admit that Apple has the coolest gadgets and I am envious of my roommates who both own Macs. Apple always seems to be one step ahead of everyone else. The IPOD, who doesn’t love it? I could not workout without mine. The iphone, the only thing I can say bad about it is that AT&T has a lock on it for two more years, so I am forced to wait. And here it is, just further proof the Apple rules the electronic world with this savvy and Eco-friendly Mac. It will only be a matter of time before copycats come out with their versions just like the Zune  vs. the IPOD or Blackberry’s new touch screen vs. the iphone.

The more I think about it, it’s not just that Apple’s products are easy to use and let’s admit it, pretty to look at, it’s how they market themselves. The stores are pristine clean. The commercials are simple and to the point but with a subtle coolness factor. AND before one of the products is debut, everyone and their mom is talking about it! People are lined up outside their stores eagerly waiting to be one of the first owners. As public relations senior, I would love to be apart of that marketing department.

I would like to take this opportunity to say bravo Apple for once again making the masses go “ohhh” and “awww.” I cannot wait to see what you come out with next.

 

THE Expo March 2, 2009

Filed under: Uncategorized — mattie121 @ 3:12 am
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Oklahoma State had its very own communications networking expo this past Thursday. I think it went wonderfully and I can only hope the JB school will hostat least one or two a year. This expo was organized by two JB students. Not only did they successfully organize this event they did it despite the university’s negative endorsement. I never got the full story about why OSU did not want a “networking expo” taking place without their consent. Apparently some OSU officials felt the students would conduct themselves in a manner unbecoming. And let me just say, that yes as a PR senior actively seeking a job I would act horribly in front of potential employers, professors and my fellow students. (hint the sarcasm)

Anyways, I want to congratulate the two students who created this event that benefitedso many of us. I tried to make my way to all the tables. Every company representative that I spoke with was excited to be there and gave very helpful advice. I went to OSU’s career fair at the beginning of January and hardly found employers that were seeking public relations/marketing professionals. It was so awesome to be at this expo surrounded by representatives that were looking for communication specialists. I felt much more comfortable and eager to talk with people at the expo.

Last but certainly not least, I would like to brag on my fellow Journalism and Broadcasting peers on our excellent and stylish attire. I have always said it and Thursday was further proof that we our the best -dressed major at the university. 🙂

 

Invisible Children February 23, 2009

Filed under: #jb4520,Uncategorized — mattie121 @ 10:40 pm
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OK I am aware that normally I discuss hip new Eco-friendly trends, but I am changing course this week, and only this week, to discuss an organization called, “Invisible Children.” For extra credit in one of my poli-sci classes, my friend and I attended a seminar called “Invisible Children.” It’s a story about children living in Uganda who travel each night into their cities to sleep so they will not be kidnapped by the LRA (Lord’s Resistance Army). Uganda is involved in a war between a man named Joesph Kony and the Uganda government. Kony is the leader of the LRA and terrorizes the countryside by kidnapping children and forcing the girls into sex slavery and the boys into the army. The boys are forced to kill and commit horrible crimes. If they do not, they are killed on the spot or worse they witness the death of a family member as punishment.

Three men, approximately 20 years old, discovered these children on a trip to Africa a few years ago. They were so shocked by the atrocities, they decided to come back to the U.S.  and make people aware of what was happening in Uganda. As a result millions of dollars have been donated and given to help rescue the children from the LRA. The men went back there a few months ago in hopes of a peace treaty that would end the violence but peace talks between Kony and the Uganda government failed again. As an act of revenge, Kony kidnapped and killed thousands last December, including on Christmas day.

“Invisible Children” is the name of the non-profit organization that is committed to ending this war and rescuing these children. The organization now has thousands of volunteers internationally and continues to raise money and awareness. On April 25, they are organizing an event to take place in cities across the world where people will sleep outside as a sign of protest of the treatment of children in Uganda.

I saw this video once a few years ago before they had raised the money and awareness, it broke my heart and made me evaluate my life and what was really important to me. Seeing the updated video this time and how far their organization has come made me so hopeful that these innocent children would soon be set free and could return to their families. I implore whoever reads this blog to join in the fight. Donate a little bit of money, sign up for the event, buy a t-shirt (they are awesome and I promise you would wear it) or just join the facebook group called, “Invisible Children,” not difficult. These children need help and the best way to do that is to help create the awareness.  I hope you do join the facebook group or contribute a little bit of money (yes, I am aware the economy is awful but a little bit goes along way) for more information you can go to: http://www.invisiblechildren.com/home.php

 

what we learn with bill handy

Filed under: #jb4520,Uncategorized — mattie121 @ 10:12 pm
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Thankfully this week, our class did not have to seek shelter because of a tornado outside. Instead we created/updated Socially Orange. A Web site created by the class and for our class. On Tuesday, Bill showed us how simple and cheap it was to create and register a Web site on the Internet. And I will go ahead and thank Bill right now for footing the bill of Socially Orange. Also my favorite part of the class was when Bill called students up to the computer for a little while and then we would applaud them for clicking on links correctly. 🙂

On Thursday, we discussed ways to incorporate businesses and potential OSUstudents in the Web site. Without boring anyone with details, I really felt the lesson was of value. Plus it’s one more thing I can add to my resume to impress future employers. 😉 It was easy, efficient and cheap. Also once completed, the Web site looked as though a professional had created it and would have charge a good chunk of change. As I have said before, I really enjoy the instructor and fellow classmates in JB 4520. Also I am learning something new and interesting each week. Which I cannot say for every class that I have taken.

 

JB 4520 kept its cool February 15, 2009

Filed under: #jb4520,Uncategorized — mattie121 @ 7:59 pm
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When I was driving to class this past Tuesday, I heard on the radio that Edmond was being hit by a tornado. I thought to myself surely it won’t be that bad here in Stillwater. As I got out of my car and walked to the JB building I knew a storm would hit shortly but still I believed it would be a tiny thunderstorm, nothing to be alarmed about. So imagine my surprise when sitting in class trying to pay attention to Bill, when I got a text message from my roommate telling me she was taking cover in our sorority house. Not only was the hail beginning to hit the window rapidly but  the tornado sirens started going off. Thats when we, as a class, decided to move into the center of the JB building. Now while most people who live outside tornado alley would be hyperventilating and freaking out at this point. My class was texting friends, updating their facebook status or just laughing about how they almost didn’t come to class today. Despite the warnings the TV was giving, people still crowded around the two different doorways, myself included. I saw a couple of people running from building to building as though the SEVERE storm was something to go play in. Looking back now, I can’t help but laugh at mine and my fellow students’ reactions. Any tornado should be taken seriously. But instead, all of us were more worried about our car damages or whether the Colvin would be closed later on that night. Call us crazy, but I’m proud that no one panicked. In fact, judging by the atmosphere, a person would never suspect that a damaging storm was taking place just outside the building. So to conclude, I give props to JB4520 for staying calm and making our “storm shelter” an enjoyable place to be.

 

the advantages of being eco-friendly February 10, 2009

Filed under: #jb4520,Uncategorized — mattie121 @ 4:09 am
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When I was home in Dallas this past weekend, I was at “The Shops at Legacy.” When I went to pay the parking meter, it read “hybrid cars do not have to pay.” Sure this is a very tiny advantage to owning a hybrid car but the more I look around, I notice that being green can cut down expenses everywhere. For example, some states give tax breaks if you a buy a hybrid car or own a solar-powered home.

Several states offer tax credits if you covert your vehicle to use bio-fuels. In Oregon, if your car uses bio-fuels, you get an income tax credit of $0.50 per gallon up to $200 per vehicle. In the great state of Oklahoma if a car uses your own bio-fuel, you are not subject to the state’s motor fuel exercise tax.

And if you come from my home state of Texas and you have a solar energy system your home is exempt from property tax. This big time saver is also in effect in Arizona, South Carolina and New York, where you can get a tax credit equal to 25 percent of the costs of your solar energy system. In Idaho, if you are an owner of an older home you are encouraged to add new insulation by receiving a tax deduction of 100 percent of the cost.

And if you’re in a giving mood, all charitable donations to qualified non-profits are tax deductible. These are just a few benefits we can receive by being more Eco – friendly in our daily lives. I personally support most legislation that will restrict our admissions of harmful gases and will reward those who consciously make environmentally smart decisions.