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One of my favorite professors… April 22, 2009

Filed under: Uncategorized — mattie121 @ 8:28 pm

As my college career is coming to an end, I would like to thank all the professors in the school of Journalism and Broadcasting. I cannot even begin to express my gratitude for everything that they have done for me as a student and as a person.
In particular, I have to thank Gina Noble. I am taking her Advanced PR class right now and I love it! Each class I learn about a new Apple Mac computer program. Not only do I enjoy becoming more computer savvy, but I also get to add these newly acquired skills to my resume. I encourage all students to take this class, because with this economy right now, being proficient in Adobe Indesign and Photoshop might be the difference between getting the job or not.
This class is so wonderful because Gina takes her time with each student to make sure they understand the lesson of the day. Each assignment and project can be added to our portfolio to show potential employers, so not only are we learning things but we get to show it off to people too. Last week, Gina scheduled a speaker from OSU Career Services to come and talk to us about resumes. I would say half the class has already made appointments with the speaker to work on our resumes in further detail.
I also love Gina’s willingness to listen to students. She will be the first to admit that she does not know everything and if a student knows something about a particular program, they need to raise their hand and share the information with her and the rest of the class. Some professors like to talk the whole class time just to hear themselves talk. Or they like to pretend that they know everything and their students are brainless and could not possibly teach them anything they do not already know.
Even though my class is at 10:30 am, I still look forward to the class every time. It is nice to learn information that is imperative to know right now for PR people. But more importantly, is it nice to know that this professor cares about us and is willing to help us both in and out of the classroom.

 

Internships are a MUST these days

Filed under: Uncategorized — mattie121 @ 8:28 pm

If I could give one piece of advice to incoming college students, freshmen and sophomores, it would be get at least two internships before graduating. With this economy, you need to separate yourself from the rest of the pack. Employers value actual work experience more than a student’s GPA. I have also discovered the more experience you have under your belt the more likely your employer will start you out at a higher salary. Why you make ask. If an employer sees that you spent your summer working for a company or organization instead of partying with your friends, it shows them you are a serious and responsible person that can be trusted. It also shows the employer that you already have skills and they will not have to take time out of their day to train you. Finally, an employer can quickly contact your references from your internship to find out if you are a reliable candidate and let’s face it, one rave review can get you that interview if not the lead for the job you want.
Bottom line, so many people have college degrees and being members of several societies are groups just doesn’t get the employer’s attention any more. It is all about the internships! Good luck!

 

SHOCKER: PR Professionals Know What Ethics Are!

Filed under: Uncategorized — mattie121 @ 8:26 pm
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By: Mattie Walker and Cathleen Williams

PR professionals commonly are labeled biased, untrustworthy manipulators of information about their clients’ practices and business transactions. Many outsiders feel that PR professionals manipulate certain situations to make their clients seem innocent of wrongdoing.

Being in the PR community, we know that this is anything but true. As an industry we are constantly striving to be open and honest with our communities by diligently practicing proactive methods.

During this time of global economic struggle, it is important for our industry to remain honest and punctual with any information of a company’s news to ensure our credibility with the masses.

The International Public Relations Association Code of Conduct and PRSA are the two leading organizations providing a framework of ethical practices for PR professionals to follow.

Another incentive to remain ethical is the hounding media coverage these days. They make it necessary and imperative to remain truthful. Eventually, deception will be made public and is often times more damaging to a company’s image and credibility than the original story.

Although it is part of our job to be biased towards our clients and defend their practices, our industry has made it a priority to be skillful enough to achieve this without comprising our ethics and morals.

PR is vital to a company’s survival. As students who are about to graduate and enter another phase of the PR industry, we have the knowledge and capabilities to behave ethically and will do our part to keep the industry moving in a direction that both internal and external audiences respect.

 

Apple never ceases to amaze me March 3, 2009

Filed under: Uncategorized — mattie121 @ 9:11 pm
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I have recently seen Apple’s commercials advertising their latest Macbook. The basis of this Mac’s appeal is how Eco-friendly it is. According to Apple’s commercial and Web site, the Mac’s aluminum and glass enclosure is so advanced, it is completely recyclable. And is so efficient, it runs on the quarter of the power of a single light bulb. Also it’s made without harmful toxins that are made with other computers like mercury.

I am the owner of an HP. I cannot complain at all. I have had it for two years, no problems whatsoever and I am pretty fond of it. However, I will admit that Apple has the coolest gadgets and I am envious of my roommates who both own Macs. Apple always seems to be one step ahead of everyone else. The IPOD, who doesn’t love it? I could not workout without mine. The iphone, the only thing I can say bad about it is that AT&T has a lock on it for two more years, so I am forced to wait. And here it is, just further proof the Apple rules the electronic world with this savvy and Eco-friendly Mac. It will only be a matter of time before copycats come out with their versions just like the Zune  vs. the IPOD or Blackberry’s new touch screen vs. the iphone.

The more I think about it, it’s not just that Apple’s products are easy to use and let’s admit it, pretty to look at, it’s how they market themselves. The stores are pristine clean. The commercials are simple and to the point but with a subtle coolness factor. AND before one of the products is debut, everyone and their mom is talking about it! People are lined up outside their stores eagerly waiting to be one of the first owners. As public relations senior, I would love to be apart of that marketing department.

I would like to take this opportunity to say bravo Apple for once again making the masses go “ohhh” and “awww.” I cannot wait to see what you come out with next.

 

THE Expo March 2, 2009

Filed under: Uncategorized — mattie121 @ 3:12 am
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Oklahoma State had its very own communications networking expo this past Thursday. I think it went wonderfully and I can only hope the JB school will hostat least one or two a year. This expo was organized by two JB students. Not only did they successfully organize this event they did it despite the university’s negative endorsement. I never got the full story about why OSU did not want a “networking expo” taking place without their consent. Apparently some OSU officials felt the students would conduct themselves in a manner unbecoming. And let me just say, that yes as a PR senior actively seeking a job I would act horribly in front of potential employers, professors and my fellow students. (hint the sarcasm)

Anyways, I want to congratulate the two students who created this event that benefitedso many of us. I tried to make my way to all the tables. Every company representative that I spoke with was excited to be there and gave very helpful advice. I went to OSU’s career fair at the beginning of January and hardly found employers that were seeking public relations/marketing professionals. It was so awesome to be at this expo surrounded by representatives that were looking for communication specialists. I felt much more comfortable and eager to talk with people at the expo.

Last but certainly not least, I would like to brag on my fellow Journalism and Broadcasting peers on our excellent and stylish attire. I have always said it and Thursday was further proof that we our the best -dressed major at the university. 🙂

 

Invisible Children February 23, 2009

Filed under: #jb4520,Uncategorized — mattie121 @ 10:40 pm
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OK I am aware that normally I discuss hip new Eco-friendly trends, but I am changing course this week, and only this week, to discuss an organization called, “Invisible Children.” For extra credit in one of my poli-sci classes, my friend and I attended a seminar called “Invisible Children.” It’s a story about children living in Uganda who travel each night into their cities to sleep so they will not be kidnapped by the LRA (Lord’s Resistance Army). Uganda is involved in a war between a man named Joesph Kony and the Uganda government. Kony is the leader of the LRA and terrorizes the countryside by kidnapping children and forcing the girls into sex slavery and the boys into the army. The boys are forced to kill and commit horrible crimes. If they do not, they are killed on the spot or worse they witness the death of a family member as punishment.

Three men, approximately 20 years old, discovered these children on a trip to Africa a few years ago. They were so shocked by the atrocities, they decided to come back to the U.S.  and make people aware of what was happening in Uganda. As a result millions of dollars have been donated and given to help rescue the children from the LRA. The men went back there a few months ago in hopes of a peace treaty that would end the violence but peace talks between Kony and the Uganda government failed again. As an act of revenge, Kony kidnapped and killed thousands last December, including on Christmas day.

“Invisible Children” is the name of the non-profit organization that is committed to ending this war and rescuing these children. The organization now has thousands of volunteers internationally and continues to raise money and awareness. On April 25, they are organizing an event to take place in cities across the world where people will sleep outside as a sign of protest of the treatment of children in Uganda.

I saw this video once a few years ago before they had raised the money and awareness, it broke my heart and made me evaluate my life and what was really important to me. Seeing the updated video this time and how far their organization has come made me so hopeful that these innocent children would soon be set free and could return to their families. I implore whoever reads this blog to join in the fight. Donate a little bit of money, sign up for the event, buy a t-shirt (they are awesome and I promise you would wear it) or just join the facebook group called, “Invisible Children,” not difficult. These children need help and the best way to do that is to help create the awareness.  I hope you do join the facebook group or contribute a little bit of money (yes, I am aware the economy is awful but a little bit goes along way) for more information you can go to: http://www.invisiblechildren.com/home.php

 

what we learn with bill handy

Filed under: #jb4520,Uncategorized — mattie121 @ 10:12 pm
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Thankfully this week, our class did not have to seek shelter because of a tornado outside. Instead we created/updated Socially Orange. A Web site created by the class and for our class. On Tuesday, Bill showed us how simple and cheap it was to create and register a Web site on the Internet. And I will go ahead and thank Bill right now for footing the bill of Socially Orange. Also my favorite part of the class was when Bill called students up to the computer for a little while and then we would applaud them for clicking on links correctly. 🙂

On Thursday, we discussed ways to incorporate businesses and potential OSUstudents in the Web site. Without boring anyone with details, I really felt the lesson was of value. Plus it’s one more thing I can add to my resume to impress future employers. 😉 It was easy, efficient and cheap. Also once completed, the Web site looked as though a professional had created it and would have charge a good chunk of change. As I have said before, I really enjoy the instructor and fellow classmates in JB 4520. Also I am learning something new and interesting each week. Which I cannot say for every class that I have taken.